According to The Verge, Apple has bought Mira, an augmented reality (AR) headset firm, for an unknown sum.
Mira, founded in 2016 by entrepreneur Ben Taft and based in Los Angeles, has been producing AR headgear for companies such as Universal Studios for activities at its Nintendo World theme parks. Prior to the acquisition, investors such as Blue Bear Capital, Happiness Ventures, and Sequoia spent $17 million into the firm, banking big on its heads-up displays and software for creating AR apps, games, and experiences.
Mira, which TechCrunch featured in 2020, initially marketed its gear as a gentle introduction to the realm of augmented reality, with a focus on consumer apps. However, it then shifted its focus to industrial rollouts, presumably a more profitable industry.
According to The Verge, Mira had multiple military contracts at one point, including agreements with the United States Air Force and Navy. We’ve contacted the company to see if such contracts will be honoured under Apple’s ownership.
The acquisition comes on the heels of Apple’s Vision Pro headset, the company’s long-rumored — and first — foray into augmented reality. It’s unknown how much Mira will play a role in Apple’s AR vision, but The Verge says that Jony Ive, Apple’s longtime former product designer, was formerly an advisor to Mira.